Hairy Maclary 30th Birthday

Hairy Maclary and Friends have delighted children worldwide, selling over 9 million books. To celebrate his 30th birthday, Penguin Books wanted a vibrant digital home for the beloved characters.

We dedicated hundreds of hours to perfecting a responsive, touch-friendly design, involving parents on the team and children as beta testers. The result? A site that passed the ‘kid test’ with flying colors—young users intuitively understood and enjoyed it from the start.